THE BRIEF
Create social media pieces for Olend to showcase their air-purifying backpack and communicate its key features in a simple, engaging way.
THE APPROACH
I created a series of simple, editorial social pieces built around the idea of a fresh breeze, using floating elements and subtle movement to visually communicate the backpack’s air-purifying feature.
THE PROCESS
We filmed the pieces with models wearing the backpacks, then I edited the footage into short-form social content, combining the live-action footage with simple motion graphics and editorial compositions.