THE BRIEF
The agency wanted a short-form video summarising TOUS’ rebranding campaign.
THE APPROACH
The idea was to frame the rebranding as a journey from “TOUS is not my thing” to “TOUS is the thing”, breaking that change down into 12 easy steps. I used this structure to make the different elements of the new brand feel like part of one playful story.
THE PROCESS
I brought together the different campaign pieces and edited them into a cohesive sequence, using pacing, typography and transitions to create a dynamic overview of the rebranding.
